As Marketing Manager at Killington Resort, I was tasked with re-branding the resort in 2010. This was the first time in my career I was really able to take the reigns on the creative direction of the business. Through the process, I dealt with a few people who criticized the work - "How can you market a ski resort without photos of people skiing?" It is my belief that what we were really selling was fun. We also wanted to break out of the sea of sameness that was ski resort creative of the time. With those things in mind, the Beast campaign was born. Below is a recent article from Slopefillers about that campaign.
